AMBIENTE 2024 REVEALS EXCITING FEATURES

Ambiente 2024 is gearing up for a dose of design inspiration with a trio of exciting features. Leading the charge is award-winning Italian designer Elena Salmistraro, who brings her creative touch to ‘The Lounge’ – an area of interior design and hospitality that marks the launch of ‘Ambiente Designer 2024’. The fair also unveils an immersive structure, introducing theme days like Designer Day, featuring guest designers that share diverse perspectives. Thirdly, the digital and talents programs continue to evolve, providing a dynamic platform for the industry’s future. Carefully crafted to promote the community spirit, the event comes to life from January 26 – January 30, 2024 in Messe Frankfurt.

As Ambiente unfolds, it invites designers, enthusiasts, and industry professionals to be part of a dynamic celebration of innovation and the future. With ‘The Lounge,’ Designer Day, and Ambiente Talents at the forefront, the event promises an immersive experience that transcends traditional trade fairs. The second significant addition to the calendar is Designer Day, set to take center stage on Saturday, where five guest designers infuse the day with diverse perspectives. Thirdly, Ambiente ‘Talents‘ continues its legacy of nurturing upcoming designers from Germany and abroad, inviting young talents to bring fresh perspectives, and answer societal questions with future-oriented concepts. 

the next generation of designers finds an apt stage to present their work at the world’s largest trade fair for consumer goods

‘Design makes an important contribution to solving the great challenges of our time. Intelligent and at the same time emotional design with a sense of purpose and a message – long-lasting and recyclable – is more important than ever. With our Talents programme, selected designers have the chance to present their individual approaches on a prominent platform in the direct competitive environment, to send messages and to network internationally,’ concludes Julia Uherek.

The article comes from designboom